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ETHICAL AND UNETHICAL ISSUES IN MARKETING, HUMAN RESOURCE AND FINANCE.ETHICAL AND UNETHICAL ISSUES IN MARKETING, HUMAN RESOURCE AND FINANCE.

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Ethical and Unethical issues in Marketing. Marketing involves the process of promoting and selling the products or services of a organisation, some of the basic practice in this field is advertising, branding and market research. In the words marketing is what people say about you when you are not in the room. ETHICAL ISSUES IN MARKETING: Ethics in marketing refers to moral guidelines and principles that every organisation should follow. Every company has a particular marketing policies to guide their pricing advertising,research,and various other provisional and competitive strategies. Deceptive marketing policies. Adequate market research. Current market research. Ethics marketing and promotion. various delivery channels. Current market condition. UNETHICAL ISSUES IN MARKETING: In  present scenario corporate trust has been on a lower side. Customers faith from organisations has no longer that strong. Some of the major unethical practices ...
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KFC

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INTRODUCTION Business ethics is an important subject. Notions of the ethics have been debated for millennia, relating as they do to beliefs concerning the nature of human practice and action. Business ethics as a specific area of applied ethics, and as a subject of academic enquiry, is of more recent vintage, possibly dating from around the 1920 (Lovell, forthcoming). Business ethics are assigning the require of the society, need and its impact. It impacts the different norms and rules of the society such as religious, cultural and social belief. The CEOs of the organizations plays important role in these rules and norms of the society. The scandals of fraud also come from the aspect, when executive of the oganisation plays negative role for their personal life. In last decades we can see so many cases and scandals about the executive of an organization involved in bad activity and taking accused money to spoils the rules of the society. These fraud cases brought CEOs into the c...
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